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Google retired FAQ rich results on May 7, 2026, removing the expandable accordion from search listings. FAQPage schema still functions for Bing, Perplexity, and AI extraction. HowTo structured data retains full Google rich result eligibility.
Every internal link on a page splits that page's accumulated PageRank among all outgoing targets. When a 14-page service site carries more links in its footer and navigation than it has indexable URLs, each money page starves for authority.
Screaming Frog's annual license costs £259 for unlimited URL crawling on a single desktop. Sitebulb Lite starts at £11 per month with tiered URL caps.
Entity consistency SEO is the practice of naming, describing, and marking up every person, organization, product, or concept identically across every page, schema block, and social profile your brand controls.
Site architecture is the hierarchical organization of URLs, navigation paths, and internal links that determines which pages search engines discover first, crawl most often, and rank highest. When this structure breaks down, even well-written content sits unindexed and invisible.
When organic traffic drops 30% over two weeks, the first instinct matters more than most practitioners admit. Some open server logs. Others fire up a crawling tool and wait for the audit report.
Google's URL parser treats a hyphen as a word separator and an underscore as a joiner. That single parsing rule explains why seo-friendly-urls registers as three distinct keywords while seofriendlyurls reads to the crawler as one opaque string.