Stop Obsessing Over Domain Authority: Why DA Is a Proxy Metric That Leads SEOs Astray
Moz's Domain Authority is a machine-learning model trained on link data to predict Google rankings. Google doesn't use it. Google has never used it.
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40 articles· Ethical, white-hat, organic SEO
Why Your Link Building Outreach Gets Ignored: 6 Fixable Mistakes Killing Your Response Rate
Sending more outreach emails will make your link outreach response rate worse.
7 Canonical Tag Mistakes That Quietly Drain Crawl Budget and Authority (and How to Fix Them)
Audits across more than 1,000 brand websites consistently rank rel canonical misconfiguration among the top 10 technical SEO issues that erode rankings. These errors fragment link equity, waste crawl budget on duplicate URLs, and suppress pages from Google's index without any visible warning.
Core Web Vitals Under the Hood: What LCP, INP, and CLS Actually Measure and Why Each Metric Behaves Differently
LCP, INP, and CLS each target a different dimension of page experience (loading speed, interactivity, visual stability), but they share almost nothing in how they collect data, when they fire, or what browser events they observe.
How Google's Helpful Content System Actually Scores Pages: What the Patents and Tests Tell Us
Google's helpful content system doesn't give pages a single numeric score. It uses machine-learning classifiers trained on human rater feedback, patent-documented signals, and site-level engagement data to sort content into quality tiers.
How to Implement Structured Data for FAQs and How-Tos Without Breaking Your Existing Schema
Google retired FAQ rich results on May 7, 2026, removing the expandable accordion from search listings. FAQPage schema still functions for Bing, Perplexity, and AI extraction. HowTo structured data retains full Google rich result eligibility.
How to Build a Search Intent Map for an Entire Site in One Afternoon
The deliverable is a single spreadsheet with four columns: URL, primary keyword, classified intent, and a match/mismatch flag.
From Zero Referring Domains to 47 in Eight Months: A White-Hat Link Building Playbook in Practice
Three white-hat link building methods account for the vast majority of referring domain growth in campaigns that start from zero: original research assets, HARO-style journalist matching, and guest content contributions.
How a 14-Page Service Site Recovered 60% of Lost Organic Traffic by Fixing Internal Link Dilution
Every internal link on a page splits that page's accumulated PageRank among all outgoing targets. When a 14-page service site carries more links in its footer and navigation than it has indexable URLs, each money page starves for authority.
Screaming Frog vs. Sitebulb: Which Crawler Fits Your Technical SEO Workflow
Screaming Frog's annual license costs £259 for unlimited URL crawling on a single desktop. Sitebulb Lite starts at £11 per month with tiered URL caps.
Ahrefs vs. Semrush for Keyword Research in 2026: Which Tool Actually Wins Where It Counts
Ahrefs and Semrush pull keyword data from fundamentally different pipelines — different crawlers, different clickstream providers, different difficulty algorithms.
Entity Consistency Across Your Site: The Often-Missed Technical SEO Foundation
Entity consistency SEO is the practice of naming, describing, and marking up every person, organization, product, or concept identically across every page, schema block, and social profile your brand controls.