Tag
5 articles
Assigning the same target keyword to two or more URLs forces Google to choose which page deserves the ranking, and it frequently picks the wrong one.
Three methods dominate pre-launch keyword strategy for information architecture: SERP-driven intent mapping, topic cluster modeling, and user-task taxonomy. Each one produces a different site hierarchy, and 96.
Every keyword tool on the market outputs the same four columns: search volume, keyword difficulty (a score from 0 to 100), CPC, and a one-word intent label.
The deliverable is a single spreadsheet with four columns: URL, primary keyword, classified intent, and a match/mismatch flag.
The keyword research workflow taught in every SEO course—pick a tool, sort by volume, filter by difficulty—reliably steers you toward the wrong content.