The Seed Keyword Expansion Playbook: Moving Beyond Single Terms to Semantic Clusters Without Tool Dependency
Google's algorithmic evolution from Hummingbird through BERT and MUM turned single-keyword targeting into a losing strategy.
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#keyword research
12 articles
Keyword Research as Site Architecture Reverse-Engineering: How to Extract IA Decisions from Search Data
ClickRank's intent mapping documentation shows that sites assigning exactly one intent type per URL eliminate page-level content overlap entirely, because each URL resolves a distinct query class.
Keyword Intent Mismatch: How to Spot When Your Rankings Hide Poor Traffic Quality
Pages ranking on page one for target keywords convert at roughly 3% on average, but pages with strong keyword intent alignment push past 5%, per Grow and Convert's conversion data. The gap between those numbers is where intent mismatch hides, and three detection methods exist to find it.
AI-Assisted Keyword Clustering: Using Claude and ChatGPT to Scale Research Without Losing Precision
Keyword Insights shipped a Claude skill that clusters keywords using live SERP overlap data, which means keywords grouped together actually share ranking URLs in Google's index.
Sales Questions as Keyword Gold: Mining Your CRM for Search Intent You're Already Missing
Your CRM already contains the highest-converting keyword list your SEO team will ever work from, and nobody on that team has opened it.
The Keyword Research Tool Budget Trap: How Much Data Do You Actually Need to Rank?
Ahrefs charges $129/month at its entry tier. Semrush starts at $139.95/month. Running both alongside a content optimization tool pushes monthly spend past $350 before you factor in annual commitments.
Keyword Allocation Strategy: How to Map Your Research to Site Architecture Without Diluting Authority
Assigning the same target keyword to two or more URLs forces Google to choose which page deserves the ranking, and it frequently picks the wrong one.
Keyword Research for Information Architecture: How to Map Search Intent to Site Structure Before Launch
Three methods dominate pre-launch keyword strategy for information architecture: SERP-driven intent mapping, topic cluster modeling, and user-task taxonomy. Each one produces a different site hierarchy, and 96.
From Seed Keyword to Search Intent: Building a Keyword Research Framework That Scales Beyond Tool Suggestions
Every keyword tool on the market outputs the same four columns: search volume, keyword difficulty (a score from 0 to 100), CPC, and a one-word intent label.
The Keyword Research Refresh Trap: When Continuous Monitoring Beats Quarterly Audits
Quarterly keyword audits leave a 90-day blind spot where ranking positions erode, search intent shifts, and competitors claim territory unchecked. Continuous keyword monitoring SEO workflows detect drift within days, giving teams time to respond before traffic loss compounds.
How to Build a Search Intent Map for an Entire Site in One Afternoon
The deliverable is a single spreadsheet with four columns: URL, primary keyword, classified intent, and a match/mismatch flag.
Keyword Research for SEO: Find Queries Real People Search For
The keyword research workflow taught in every SEO course—pick a tool, sort by volume, filter by difficulty—reliably steers you toward the wrong content.